CURRICULUM VITAE

My career so far

Through many years of hard work and dedication, I’ve established a strong career across diverse industries. Each role has been a dynamic endeavour, providing me with an opportunity to develop both personally and professionally.

 

February 2020 - Present

DESIGN LEAD

West Midlands Trains

December 2014 - February 2020

DESIGN & BRAND MANAGER

Drayton Manor Park

Over-seeing all aspects of DMP’s visual communications; print and digital.

Planning annual design strategies in-line with the company’s vision and values, scheduling workloads of cross functional projects aswell as campaign concepts and implementing all design/brand elements. Responsible for directing a small team of designers, providing training, mentoring and ensuring deadlines meet business requirements and are within required budgets.

Maintain relationships with other stake holders to make sure brand consistency is adhered to whilst developing and evolving the brand and subsidiary brands.

Ensuring that third party intellectual property (IP), copyright and trademarks are correctly utilised within brand guidelines.

March 2011 - December 2014

SENIOR DESIGNER

Birmingham City Football Club

Lead design responsible for all creative requirements and supervising two designers.

Taking briefs from the Marketing Manager to develop concepts and to implement the design solution to help marketing strategies from vision to completion.

Working closely with stake holders and additional third party agencies to develop brand guidelines, corporate identities and sporting apparel IDs.

©2020 by Craig Aldwinckle